Strand East Project in East London | Case study

Covid 19 Update Read More

We are open for business as usual (although there here is nothing usual about this situation) with our transport company (Brooks Transport) who are designated by the government as critical to the covid response. We are still delivering direct to door or site, (however collections or visits to the warehouse are not possible.) Our IT systems allow us to work from home so our staff are protected. Please Call or Email Us for samples or orders. Our factories are back to full capacity and the supply chain is operating effectively which can be seen here. As a trade supplier we have a minimum requirement of 50m2 for any samples and supplies. Please call 01666 504015 if you require less. For Government advice please click here. Even with these steps we have made, we must pull together, support one another, and get through this as a group, a family, and feel proud to say to our wider community we are critical to the Covid-19 response, and we will support it for as long as we are able. Stay safe, stay well, look after yourself, and each other.

The Building Centre will be open fully with the café back and exhibitions in place from Monday 12th April 2021. In the meantime, you can book visits in advance by contacting The Building Centre directly on 020 7692 4000. Please note that we do not have any representatives based at this showroom, but you can call us during your visit to talk through the options on display on 01666 504 015.

The Tetbury showroom is strictly by appointment only, maximum of two people with social distancing and face coverings required. Please call 01666 504 015 to book an appointment.

Strand East Project in East London

  • Project - Strand East
  • Executive Architects - Bryden Wood Architects
  • Main Contractor - Henry Construction
  • Wood Flooring Supplier - The Solid Wood Flooring Company

Strand East Project

Here's an inspiring example of how non-governmental organizations can get things done in a city. Instead of waiting years for the city to update a derelict neighbourhood. In 2012 IKEA purchased over 1.1 million square feet of land (26 acres) in East London, with the intention to not only develop the area, but also to create a new and improved neighbourhood. You can see the derelict site below.

Strand East 1

We worked firstly with The Manser Practice to develop a floor that was within budget and also Bryden Wood Architects on the specification and subfloors. Henry Construction are the main contractors and we are now working with them to ensure a successful fit out and wood floor installation. The information here has been taken for the web site and repeated for accuracy.

Strand East 2

Situated in a location close to High Street, Stratford and Three Mills Island, Strand East will feature a variety of new homes and workspaces.

Forming a triangle south of High Street, Stratford, with the River Lee Navigation to the west and the Three Mills Wall River to the east, Strand East will be a landmark development built in an area known for an industrial heritage stretching back centuries.


Strand East 3

This 26 acre development will feature 1,200 new homes, 58,000 square metres of workspaces, and a 350 room designer hotel. Designed sensitively against the backdrop of 17th century Three Mills Island, it will combine high quality apartments and family-friendly mews-style townhouses with office spaces built for a range of businesses, including digital and creatives.

Strand East 4

Developer Landprop Holding also plans to create a riverside park with access to the water, urban spaces for cafes and outdoor entertainment, a network of cycle paths, and offer a range of retail and community uses. Strand East Tower – a 40m timber lattice sculpture on the High Street, the focal point of the refurbished Print House (Formally Dane’s Yard) – is an early symbol of the changes to come.


Our 1,200 new homes will include well-designed apartments and mews-style townhouses – reflecting the way we live now. Around 40% of them come with three bedrooms or more – making them perfect for families. We’re also making sure there’s plenty of underground parking to make life easy and the nearby streets free of cars giving kids a place to cycle, skate or saunter – safely . And we even plan to re-route local buses through Strand East – so you can easily hop on and off to or from Stratford, Bromley by Bow and further beyond.


We’re transforming 58,000m2 into offices and workspaces – with a large proportion designed around the needs of creative and digital businesses. What’s more, if clients visit from abroad they can conveniently stay locally, at the 350-room designer hotel. We’re also working with our contractors to ensure they make jobs available to local people, where possible. We put our money where our mouth is too, and located our UK Head Office on site – in the Print House, a Victorian warehouse used in the past by printing ink manufacturers and others, overlooking Dane’s Yard and Strand East Tower.


And because we really want Strand East to have that buzz and sense of community, we’re creating public places – in the old industrial yards and overlooking the Three Mills Heritage – for people to gather. Imagine the possibilities – music, markets and more. We’re adding cycle paths, shopping and entertainment areas, a riverside park and restaurants. And providing access to the water – there’s lots of it – for fishing, boats and who knows, maybe swimming one day.

Strand East is a project being developed by LandProp Holding B.V., a part of the Inter IKEA Group. For more information please go to

Strand East, The Print House, 135 High Street, Stratford, London E15 2RB 020 3384 7900 |

The boards that will be fitted in the three types of apartment which are Standard, Premier and Mews type apartments will be as follows:


Featured Products

Product Code: E149T
Fumed Rustic Grade Oak Flooring Oiled Finish
Fumed Rustic Oak Flooring

• TW E727 (new product, 190mm wide, TW E108 colour).

• TW E728 (new product, 220mm wide, TW E108 Colour) .