Exploring Innovative Wood Flooring Trends for Success

Stay ahead in 2024 by embracing innovative wood flooring trends for developers offered by The Solid Wood Flooring Company. From cost-effective red oak to versatile Impervia ranges, these products provide customisable finishes, durability, and competitive pricing. By prioritising affordability and sustainability, developers can meet evolving design trends and client demands while contributing to a more eco-conscious industry.


As time progresses, we notice that developers and retail clients are constantly searching for solutions for their projects that require cost-consciousness without fault. At The Solid Wood Flooring Company, we pride ourselves in catering to the needs of our beloved customers and take joy in delivering the best quality products while being compassionate and realistic regarding the world around us.
Let’s take a look at a couple of examples of how we can help you to stay ahead in the upcoming year.

1. Environmentally Conscious Wood Flooring for Developers

At The Solid Wood Flooring Company, we offer a range of environmentally friendly choices to meet these needs. We source our wood from responsibly managed forests and suppliers committed to sustainability for ethical and sustainable sourcing.

Our range includes recycled, engineered and reclaimed wood flooring options, providing eco-friendly alternatives that reduce demand for new timber and contribute to waste reduction.

We’re dedicated to reducing the carbon footprint of our products through optimised manufacturing processes and minimised transportation distances.

Key Points:

  • Sustainable sourcing from responsibly managed forests and suppliers committed to sustainability.
  • Recycled and reclaimed wood flooring options reduce demand for new timber and contribute to waste reduction.
  • Low-VOC finishes minimise indoor air pollution and promote healthier indoor environments.
  • Carbon footprint reduction through more efficient manufacturing processes and minimised transportation distances.
  • Certifications and eco-labels provide assurance of environmental credentials to developers.

2. Red Oak: A Sustainable and Cost-Effective Option

We are thrilled to introduce our latest product range, which offers a more cost-effective and environmentally stable wood flooring solution for developers.

With the increasing challenges of gathering materials for engineered wood floors and rising costs in the industry, we understand the importance of providing developers with accessible options that do not compromise on quality.

That’s why we’ve turned to red oak, a versatile and high-quality alternative to traditional European oak.

  • Accessible Luxury: Red oak offers comparable quality to European oak but is more readily available, making it an ideal choice for developers seeking luxury without the hefty price tag.
  • Customisable Finishes: Through innovative manufacturing processes, we’ve developed a method to remove the natural pink pigment found in red oak, allowing us to stain it to match a wide range of European oak products.
  • Cost-Effectiveness: By offering exact matches to our existing range while keeping costs low for our clients, Red Oak provides a highly competitive price point without compromising on quality.
  • Sustainability: Red oak is a sustainable and deeply economical choice for sourcing materials, aligning with our commitment to environmentally prioritised solutions within our company.

We are always searching for environmentally advantageous solutions within our company, and the red oak is a highlight of such innovations.

3. Introducing Impervia: The Future of Wood Flooring Trends for Developers

Another exciting product we’re thrilled to offer at The Solid Wood Flooring Company is our Impervia range.

Designed for clients seeking price-conscious solutions and on-trend designs, Impervia is a stone composite, wood effect product that boasts a vast range of colour tones in plank and herringbone options.

  • Versatile Design: Herringbone flooring has surged in popularity over the past year due to its aesthetic appeal. The intricate pattern creates a sense of sophistication and visual interest in any room, making it a versatile choice for various interior styles, whether traditional or contemporary.
  • Pricing and Quality: Despite its premium quality, Impervia comes at a fraction of the cost of engineered wood. Offering the same characteristics as wood, such as warmth and texture, along with near bulletproof durability, Impervia represents the future of the interior design world.
  • Enhancing Any Home: Impervia can enhance any home, whether it’s a new build or a rustic farmhouse. Its ability to mimic the look of real wood while offering superior durability and cost-effectiveness makes it a must-have product for developers looking to elevate their interior design projects.

Impervia can enhance any home, and it’s why developers should have such a product in their interior design arsenal.

Final Thoughts

From environmentally conscious options like red oak to versatile and durable choices like Impervia, our products redefine wood flooring trends for 2024 and beyond.

By choosing to work with us, developers can create spaces that not only reflect their design vision but also prioritise sustainability and cost-effectiveness.

Take the first step towards transforming your space with premium wood flooring solutions from The Solid Wood Flooring Company.

Visit our website today to explore our diverse range of products and find the perfect fit for your project. Let’s collaborate to create stunning, sustainable, and cost-effective interiors that elevate your design vision.